Well, he mentioned he wants to do this in a batch file, so I'm assuming he's on Windows. On Windows, the echo command will include the quotes; at least WinXP.
Correct I am on windows.
A light bulb came on a minute ago and I remembered that I had done this in another script probably 2 years ago and it works.
Here's how to include HTML in a Batch File for output as per my example.
USE THE CARROT