I have a commercial website with a Miva Merchant shopping cart.
I want to start using a PPC search engine but I also want to be able to track and see how many people coming from that engine are resulting in sales.
I know 'about' cookies but have no idea how to use one or how I create one (not a programmer). I think they are the answer but need help with it all.
Also, I cannot alter the code of the shopping cart pages on my site so how do I use cookies to find out if a surfer went through to the end and bought?
It comes down to wanting to track my ROI with this PPC engine.
Also, how do I create a 'tracking url'? I tried the suggestion of using.......... ';?source=whatever........... after the url but when I cut and paste that into the browser address window it doesn't take me to that page on my site.
Thank you anyone who can help!
Phil
There's no simple answer to this. What you need is a combination of client and server side features, such as JavaScript cookies combined with sessions. I gather an even more proffesional method is to do all the tracking on the server side (via session, database etc).
I'll move this to the " other server side issues" to see if people have more specific ideas.