cr3ative
I originally copied and pasted the the text into the page but Frontpage changed it for some unknown reason...
when you cut&paste into FrontPage, it tries to preserve the formatting. this makes sense (kinda) if you want to have what you cut-n-paste as content, but it's a real problem if you're cutting-n-pasting code. therefore, "<embed>" will come out "<embed>".
a quick solution is to cut-n-paste into Notepad (or some similar text editor which ignores most formatting), and then into FP. a more permanent solution (the one I eventually chose) is to use Notepad to write all your code, and stop using FP at all :)